Privacy Policy

Interactive Theatre International

1. Introduction
2. What is Interactive Theatre International?
3. Explaining the legal bases we rely on
4. When do we collect your personal data?
5. What sort of personal data do we collect?
6. How and why do we use your personal data?
7. Combining your data for personalised direct marketing
8. How we protect your personal data
9. How long will we keep your personal data?
10. With whom do we share your personal data?
11. Where your personal data may be processed
12. What are your rights over your personal data?
13. How can you stop the use of your personal data for direct marketing?
14. Contacting the regulator
15. If you live outside the UK
16. Any questions?

1. Introduction

This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how we use your data.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
It’s likely that we’ll update this Privacy Policy from time to time. We’ll notify you of any significant changes, but please refer back to it whenever you wish.

2. What is Interactive Theatre International?

Interactive Theatre International – which we’ll refer to as ‘ITI’ in this statement – is made up of a number of related businesses and brands:
ITI itself is a registered trademark of Imagination Workshop Pty Ltd, and is an operating umbrella for all our shows created and produced for touring around the world.
‘Our shows’ relates to the following original pieces of theatre, all of which are copyright protected:

For simplicity, ‘we’ and ‘us’ refers to ITI and its shows.
This privacy policy relates to the UK and Europe, but if you are hearing from us and you live in other countries, then the material is deemed to be of interest or value to you and you will be trading in the appropriate currency with named suppliers. If you live outside the UK, please also refer to section 15 below.

3. Explaining the legal bases we rely on

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

In specific situations, we can collect and process your data with your consent. For example, when you ask to receive our newsletters via the Newsletters page, and by buying a ticket to one of our shows. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order tickets or gift vouchers from us for email delivery, we’ll collect your name, email address and telephone number in order to deliver your purchase.
Legal compliance
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting ITI to law enforcement agencies.
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you or make available personalised offers.

We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services that may be of interest to you.
We will also use your address details to send you direct marketing information, telling you about products and services that we think might interest you. You may unsubscribe from these communications at any time.

4. When do we collect your personal data?

5. What sort of personal data do we collect?

6. How and why do we use your personal data?

We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you.
We then use this to offer you promotions, products and services that are most likely to interest you. In the case of loyalty scheme members, we’ll also offer you relevant rewards.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for. For example, if you’ve asked us to let you know when a show is next due to appear near you, we can’t do that if you’ve withdrawn your general consent to hear from us.

How we use your personal data and why:

7. Combining your data for personalised direct marketing

We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data gathered across ITI as described above, for example when you buy tickets to The Wedding Reception and Faulty Towers The Dining Experience. For this purpose we also combine the data that we collect directly from you with data that we obtain from third parties to whom you have given your consent to pass that data onto us – such as various magazines with which we run competitions (as per point 4. above).

8. How we protect your personal data

We know how much data security matters to all our customers. With this in mind we treat personal data with the utmost care and take all appropriate steps to protect it.
We actively maintain technical, physical, and administrative security measures designed to provide reasonable protection for your personal data against loss, misuse, unauthorised access, disclosure, and alteration.
The security measures include firewalls, data encryption, physical access controls to our data centers, and information access authorisation controls. Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.
While we are dedicated to securing our systems and Services, you are responsible for securing and maintaining the privacy of your own password(s) and for verifying that the personal data we hold for you is accurate and current. We are not responsible for protecting any personal data that we share with a third-party based on an account connection that you have authorised.

9. How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
When you place an order, we’ll keep the personal data you give us for seven years so that we can comply with our legal and contractual obligations.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
For marketing-only communications, you may unsubscribe at any time.

10. With whom do we share your personal data?

We sometimes share your personal data with essential third parties.
We apply the following policy to those third party organisations to keep your data safe and protect your privacy:

Sharing your data with third parties for their own purposes
We will only do this in very specific circumstances, such as:

To help personalise your journey through ITI websites we currently use the following companies, which will process your personal data as part of their contracts with us:

Jivo chat

11. Where your personal data may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as Australia or the USA.

International orders for performances in the UK or Europe
If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to ITI in the UK.
Protecting your data outside the EEA
The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA. For example, this might be required in order to fulfil your order, process your payment details, or provide support services.
If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. For example, our contracts with third parties stipulate the standards they must follow at all times. If you would like more information about these contracts please contact our legal team via
Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this privacy policy

12. What are your rights over your personal data?

An overview of your different rights
You have the right to request:

In order to review any of the information about you that we hold and to make corrections if necessary, please email our legal team via with a subject line: data access request.
In order to update any special requirements made in connection with a ticket booking (eg specific diet, health or religious requests), please email our customer service team via with a subject line that includes your booking reference.
If for any reason we cannot action your request, we will explain why.

Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Policy. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

13. How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

14. Contacting the regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
You can contact the ICO by calling 0303 123 1113.
Or go online to (opens in a new window; please note we can't be responsible for the content of external websites).
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence. Details can be found in Section 16.

15. If you live outside the UK

By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.
Sometimes we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.
By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.
This may occur because our information technology storage facilities and servers are located outside your country of residence, and could include storage of your personal data on servers in the UK.
We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this privacy policy. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data.

16. Any questions?

We hope this privacy policy been helpful in setting out the way we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please just get in touch:
- email us at
- or write to us at ITI, Customer Data, 144a Broadway, Didcot, Oxfordshire OX11 8RJ.

This notice was last updated on 2 May 2018.
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Interactive Theatre International ® (Aus office)
Imagination Workshop Pty Ltd
1/991 Stanley Street E, Brisbane, QLD 4169, Australia
P: (+61) 07 3397 4703 or toll free 1300 308 193
F: (+61) 07 3844 8014
Interactive Theatre International ® (UK office)
Faulty Towers The Dining Experience Ltd, Imagination Workshop Ltd, Confetti & Chaos Ltd, Only Fools The Dining Experience Ltd
144a Broadway, Didcot
Oxfordshire OX11 8RJ
P: (+44) 0845 1544 145